Jumpin Gym U.S.A. Chinese:??????????Is a Hong Kong chain-style indoor playground company, now has a total of 34 stores in Hong Kong(As of June 2016).The company has a leading position in the Hong Kong indoor playground industry with a market share of approximately 90%. Although the brand name includes the United States, but the company is not a US company, headquartered in Hong Kong.
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History
In June 9, 1994, businessman Chen Guohua and Chen Guofu set up the Jumpin Gym U.S.A . Company to break the traditional amusement park business model, "value for money" business philosophy, innovation and playground image.
Since 1996, the Jumpin Gym U.S.A. has organized a "Good Student Incentive Program". The award criteria include class rates, conduct, and progress. Over 350,000 students have been rewarded with support from schools, parents and social organizations.
In 1997, the branches were decorated according to different themes.
In 2001, the company published "Adventure Children's Monthly", while "Thunder family" as the mascot.
In 2005, the company set up the "American Adventure Children's Fund" to help children from poor families solve their basic living and educational needs through sponsorship and fund-raising activities. At the same time, the donation boxes of ORBIS and Save the Children Society of Hong Kong were donated to the branches of nursery operations and the international community service of Hong Kong. The donation boxes of "American Adventure Children's Fund" are displayed. In November the same year, a group of enthusiastic volunteers to participate in volunteer work of the establishment of volunteer teams.
In 2006, participated in the "no plastic bag day". In the same year in September, the United States adventure park before the store manager He Yuyi and her boyfriend Lin Henghui was charged in January 19, 2003 to March 20, 2006, the pseudonym and false information to apply for membership card, the use of power will be false points into the 4 Zhang points card, in exchange for at least 357 copies, a total value of about 64,705 Hong Kong dollars of gifts. They were arrested by the Hong Kong Independent Commission Against Corruption, cautioned against conspiracy to commit theft, sentenced to 80 hours of community service orders.
In 2007, the "American Adventure Children's Fund" launched the "Little Angels" Campus Support Scheme. Over the past two years, it has received support from more than 30 kindergartens. Over 2,000 volunteer children participated in various activities. The number of benefits up to 4,000 people, while the total number of hours closer to 4500 hours.
In 2010, the "Children's Adventure" group visit program was launched to give more children the opportunity to enjoy the facilities of the "American Adventure" free of charge.
In 2013 February, the United States adventure park in Yau TongDomainThe first "j-plus" amusement park with a new concept of fun. In the same year in the "j-plus" playground baking classes, and later extended to other American Adventure Park branch.
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Branch
As of May 2015, the US Adventure Park in Hong Kong, a total of 34 stores. Most located in large shopping malls,Area is not large. But among themWhampoa GardenWhampoa GardenThe flagship store is Hong Kong's largest indoor playground. The company plans to expand its business overseas.
Although the various facilities of the American Adventure Park are not very different in terms of facilities, they To Kwa Wan all have their own themes in the past. For example, the "Treasure Strip" is the theme of the store. But since 2011, all branches do not have their own theme.
In 2006, the company plans to invest HK $100000000 million to build a 100,000-square-foot indoor theme park in MegaBox, which will house 3,000 to 4,000 people, making it the largest indoor theme park in Hong Kong. But the plan did not succeed, the shop changed to leased to California Fitness.
Game tokens
The game's tokens at the Jumpin Gym U.S.A. are priced at HK $2 (ie, 2 against 1), the charges have remained unchanged since opening, and can not be returned to the currency.
However, the United States Adventure Park to attract customers to buy a large number of tokens playing music, so to purchase a large number of tokens of the members of the offer, up to half of the price, as follows:
However, this will be used by some customers (usually housewives and old people) who hold a membership card. When they purchase a large amount of tokens from the government, they will sell at a lower official price (generally HK $1 / 1.5) (Usually non-members and the purchase of a small amount of tokens), and some resellers will allow customers to unused tokens returned into cash. As the management of Adventure Park that customers resell tokens detrimental to the interests of the company, it is expressly provided in the store is illegal, and to strengthen the promotion of the purchase of a large number of tokens. However, the resale price of tokens is still higher than the purchase price and profits can be made in the process. Therefore, resale tokens are still banned and may even occur in all branches in Hong Kong.
Even if some stores do not have such a situation, but the American adventure park game facilities still attract housewives and the elderly crowd to participate. A study by the Hong Kong Center for Women and Family Fun Center, conducted by the Zion Social Service in October 2006 to March 2007, showed that 28% of the respondents visited the Game Center (including the American Adventure) monthly for more than 20 times, 80% of them spend at least HK $100 each time, and a retired old man spends $20,000 per month playing games in the game center.
membership policy
Jumpin Gym U.S.A. has a membership system where customers can redeem their gifts for less than 1,000 prizes, including furniture and designer household appliances, for a minimum of HK $20 for a two-year membership. The company has a procurement department, is different from other general indoor playground and carnival activities.
Since 2000, the "Membership Smart Card System" has been introduced to reduce the use of traditional paper tickets. As of 2005, the company said it had saved paper weight by more than 1 kiloton Wikipedia:Citing sources. The current paper rewards have been reused with recycled paper.
Other business
Since the early 2000s, American Adventure has expanded its business and set up an ice cream shop Pappagallo???????And large Internet cafes Jumpinstation??????. One of the United States Adventure Park Bobo Kanu branch of the only ice cream shop.
In early 2008, more into the bread kingdom "Breadtalk Breadtalk", in the mainland market has 10 stores.
Rumors that the Jumpin Gym U.S.A. in the 2000s to the acquisition of Li & Fung Group was its main competitor Pink Swan Party, and in February 2002 to the end of the fun park business. Resulting in the loss of more than 200 million tickets and tokens by some 40 000 customers.
Source of the article : Wikipedia
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